Many large department stores in Montalia now provide shopping carts for their customers. Since customers using shopping carts tend to buy more than those without shopping carts, most of these stores are experiencing strong sales growth, while most other department stores are not. Therefore, in order to boost sales, managers of Jerrod's, Montalia's premier department store, are planning to purchase shopping carts and make them available to the store's customers next month.
Which of the following, if true, casts most doubt whether the managers' plan, if implemented, will achieve its goal?
Since most customers associate shopping carts with low-quality discount stores, Jerrod's high-quality image would likely suffer if shopping carts were introduced.
Because the unemployment rate has declined to very low levels, Jerrod's now has to pay significantly higher wages in order to retain its staff.
A number of department stores that did not make shopping carts available to their customers have had to close recently due to falling profits.
Shopping carts are not very expensive, but they generally need to be replaced every few years.
Stores that make shopping carts available to their customers usually have to hire people to retrieve the carts from parking areas.
因为有购物车的顾客比没有购物车的顾客买得更多,为了增加销售额,JM百货店的经理准备配置购物车。问weaken
choice a, 因为顾客会把购物车和低端打折店联系起来,引入购物车会让JM的高端形象受损。correct,直接削弱方案达不到目的
错选C,讲的是过去的情况,难以判断将来的目标是否能够实现
choice d,e: 其实都在讲配置购物车以后会有额外的costs,影响的其实是profit。但是并不会影响sales revenue,因此都是无关选项
A选项:由于大多数顾客将购物车与低质量的折扣店联系在一起,如果引入购物车,杰罗德的高质量形象可能会受到损害。属于方案推理中的“否定性副作用”,可以削弱
必须是直接与sales有关 只有A涉及了sales
Plan to goal题目
1.削弱计划的可行性
2.削弱计划的有效性
影响销量而不是利润或其它的
差点选DE,,还好DE都是影响profit才重新审题!!
结论,用了购物车可以提高销量。削弱。A一开始觉得的不是那么直接,所以先保留。B是cost增加,需要对付薪水,C没有削弱。D购物车的成本 E购物车的成本。这样看下来A,用了购物车会使高端店形象受损,大家就少来买,销量就不会提高,削弱。
因为有购物车的顾客比没有购物车的顾客买得更多,为了增加销售额,JM百货店的经理准备配置购物车。问weaken
choice a, 因为顾客会把购物车和低端打折店联系起来,引入购物车会让JM的高端形象受损。correct,直接削弱方案达不到目的
choice d,e: 其实都在讲配置购物车以后会有额外的costs,但是并不会影响sales revenue,因此都是无关选项
Therefore, in order to boost sales,
题干没有提到成本问题,错选e
引入购物车使形象受损,然后客源会减少,然后销售收入下降。DE都是会影响profit的(D影响将来的E影响当下的)
注意做类比的时候要找两个对象的不同
A尽管没有那么好,但是题目的CONCLUSION是 in order to boost sales,E选项错在这个可能影响的是PROFIT