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The graph shows the Mayberry Utilities Commission’s corporate strategy. The ovals represent changes that the commission could institute, and the arrows lead to the expected effect of instituting the specified change.

For each of the following, use the drop-down menu to create the most accurate statement on the basis of the corporate strategy map.


It is expected that, other than increasing the rate of competitiveness, another way to improve customer satisfaction would be to improve  .

It is expected that, if neither marketing nor customer management processes could be improved, increasing or improving knowledge of  would help increase net income.


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