A manufacturer of workstations for computer-aided design seeks to increase sales to its most important corporate customers. Its strategy is to publish very low list prices for workstations in order to generate interest among the buyers for those corporations.
Which of the following, if characteristic of the marketplace, would tend to cause the manufacturer's strategy to fail?
The proposed list prices would seem low to a typical buyer for the manufacturer's most important corporate customers.
The capabilities of workstations suitable for given jobs are not significantly different among various manufacturers.
The manufacturer's most important corporate customers employ as buyers persons who are very knowledgeable about prices for workstations for customer-aided design.
Customers differ significantly in the percentage of resources they can devote to computer workstations.
Buyers for corporations that purchase workstations for computer-aided design receive bonuses for negotiating large discounts from the list price.
workstation的厂家想降价来给采购带来好处interest。
要求削弱。
这里的buyers for those corporations是公司采购,不是一般的个人买家。
A 对于大多数采购,他们觉得报价低。无关
B 各大厂家的电脑性能都差不多,无关
C 雇了解行情的人当采购,无关
D 投入到workstation上的资源不一样,无关
E 采购拿不到因为谈的采购价远远低于报价的奖金。
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