Although the daily rental fee for home use of films is generally the same as that for video games, the average rental period for a video game is longer than that for a film.

Film rentals for home use tend to particularly strong during the first year after a film has been made available for both sale and rental at video rental stores.

Most people are interested in playing only the latest video games and tend to find video games that have been available for over a year unappealing whether they have played them before or not, whereas films maintain their appeal far longer after their release.

People who rent video games tend to play them by themselves, whereas people who rent films invite friends and neighbors to watch.

A slight decline in revenues from films that have been recently released in theaters has been attributed to the growing market for rentals of films for home use.