The table present gives ad revenue figures for US media publications and their parent company. For each periodical, the table gives 2005 and 2006 ad revenue. For 2006, it offers more detail for each publication, with the metrics shown.
CPM stands for Cost per Mil. It's an industry metric that describes the advertising cost charged to advertisers for every 1000 in impressions reached. Each reader looking at one page of a magazine counts as an impression so CPM = Ad Revenue / (Readership * Pages) / 1000. Magazines charge advertisers at the CPM rate, which varies based on the demographics of a magazine's readership.
Each column of the table can be sorted in ascending order by clicking on the word "Select" above the table and choosing, from the drop-down menu, the heading of the column on which you want the table to be sorted.
Consider each of the following statements about the ad revenue figures. For each statement, indicate whether the statement is true or false, based on the information provided in the table.
Yes | No | |
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Conde Nast experienced greater total growth in ad revenue (in dollar terms) than did Time Inc from 2005-06.
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Ad revenue per reader exceeded cost per impressions in 2006 for more than two-thirds of the 30 publications listed.
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The largest publication by readership is also the one that brings in more revenue (in $) per dollar charged for advertising impressions in 2006.
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感觉这种题目只能跳过,但想要跳过的时候已经迟了
请问老师,这个题只能一个一个加起来计算吗?有没有简便算法啊
可以只把百万以上的数字加起来,后面数字不看
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第三題: Ad revenue (in $) per dollar charged for advertising impressions
CPM=1(per dollar charged)=Ad Revenue / (Readership * Pages)
因此Ad Revenue=Readership * Pages,找Readership*Pages最大(即revenue最大)
考试的时候会不会有按钮能筛选数据T-T这不大可能肉眼算出答案来呀
请问CPM是不是cost per 1000 impressions啊?那第二小题cost per impressions比较前不应该先除以1000吗
第一题算成growth rate 了。。只要求growth
第一个题难道不应该是yes吗 我用Excel算了好几遍
第三问,宗老板说:用ad dollar per reader/2006 CPM
不太明白第三小题,是不是用cpm*readers?做出来觉得是false
遇到这种题怎么办啊,巨大一张表,就算心态不崩,怎样才能快速解答呢?