Consumers who do not own television sets are less likely to be influenced in their purchasing decisions by television advertising than are consumers who own television sets.

Subscriptions to cable television include access to some public-television channels, which do not accept advertising.

For locations with poor television reception, cable television provides picture quality superior to that provided by free television.

There is as much advertising on many cabletelevision channels as there is on "free" television channels.

Cable-television subscribers can choose which channels they wish to receive.