The normative model of strategic decision-making suggests that executives examine a firm's external environment and internal conditions, and in using the set of objective criteria they derive from these analyses, can decide on a strategy.


conditions, and in using the set of objective criteria they derive from these analyses, can decide

conditions, and they use the set of objective criteria derived from these analyses in deciding

conditions and, in using the set of objective criteria derived from these analyses, deciding

conditions and, using the set of objective criteria derived from these analyses, decide

conditions and, in their use of the set of objective criteria they derive from these analyses, they decide

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OG2016V-SC