Candle Corporation's television stations are likely to have more income from advertisers than previously. This is because advertisers prefer to reach people in the 18- to 49-year-old age group and the number of people in that group watching Candle television is increasing. Furthermore, among Candle viewers, the percentage of viewers 18 to 49 years old is increasing.

Which of the following, if true, would most strengthen the argument that Candle Corporation will receive more income from advertisers?


Advertisers carefully monitor the demographic characteristics of television audiences and purchase advertising time to reach the audiences they prefer to reach.

Among people over 49 years old, fewer viewers of Candle stations buy products advertised on television than do viewers of other stations.

There will be increasingly more advertisements on television that are directed at viewers who are over 49 years old.

Candle stations plan to show reruns of television shows during hours when other stations run shows for the first time.

People 18 to 49 years old generally have less disposable income to spend than do people over 49 years old.

考题讲解

情景:蜡烛公司的电视台最近要赚钱了。因为广告商们喜欢18~49岁的人,这个年龄段看蜡烛电视的人正在上升,并且,蜡烛公司现有的观众中这个年龄段的比重也在上升。

推理:首先要找准题目的结论。本题的结论是第一句话,即,Candle Corporation's television stations are likely to have moreincome from advertisers than previously.

通过年龄段人数增多和广告商感兴趣等多方面因素推导出收入将会上升。因此,前提为因,结论为果,推理结构为:
顺序的因果逻辑:因为广告商们喜欢18~49岁的人等等,所以蜡烛公司的电视台最近要赚钱
(因)前提:广告商们喜欢18~49岁的人、这个年龄段看蜡烛电视的人正在上升、蜡烛公司现有的观众中这个年龄段的比重也在上升。
(果)结论:蜡烛公司的电视台最近要赚钱

因此,本题是因果推理

选题方式:因果推理只有一个评估方向,简而言之,即(由于本题问的是加强,所以答案选项需在“取非”后满足),反驳推理文段中的结论。

选项分析:

A选项:Correct. 投放广告者会准确的监视电视观众的个人背景特征并且购买广告时间以达到他们想要达到的人群。如果投放广告者从不关心电视台的个人数据,而随便购买广告时间,那么就算这样人群在蜡烛电视中再多,电视台也不会增加收入。

B选项:在49岁以上的人群中,相对于其他的电台,很少有蜡烛电台的观众会购买投放广告的产品。由于题目中因和果讨论的都是18~49岁这个年龄段的, 所以本选项和整个因果推理无关。

C选项:将会有更多的把目标客户定位为超过49岁的人群的电视广告。本选项错误同(B)。

D选项:
蜡烛电视台决定在别的电视台播出新节目的时候重播之前的节目。本选项和结论中讲到的蜡烛电视台是否赚钱没有关系。

E选项:
一般来说,18~49岁的观众没有49岁以上的观众那么多可以自由支配的钱。无论哪组观众更有钱,都和广告商会不会给蜡烛电台钱无关(这些人有没有余钱,可能是广告投放者更在乎的,而不是蜡烛电视台在乎的)。

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