NorthAir charges low fares for its economy-class seats, but it provides very cramped seating and few amenities. Market research shows that economy passengers would willingly pay more for wider seating and better service, and additional revenue provided by these higher ticket prices would more than cover the additional cost of providing these amenities. Even though NorthAir is searching for ways to improve its profitability, it has decided not to make these improvements.
Which of the following, if true, would most help to explain NorthAir’s decision in light of its objectives?
None of NorthAir’s competitors offers significantly better seating and service to economy-class passengers than NorthAir does.
On many of the routes that NorthAir flies, it is the only airline to offer direct flight.
A few of NorthAir’s economy-class passengers are satisfied with the service they receive, given the low price they pay.
Very few people avoid flying on NorthAir because of the cramped seating and poor service offered in economy class.
The number of people who would be willing to pay the high fares NorthAir charges for its business-class seats would decrease if its economy-class seating were more acceptable.
情景:NorthAir的经济舱价格很低,但是它提供的座位小而且没有什么餐食服务。市场调查发现,经济舱的旅客很愿意付稍微多点的钱来享受这两种服务,并且这带来的收入小于成本。但,尽管NorthAir正在找方法来提升利润,他们并不想这样的提升。
推理:按照正常逻辑来说:
前提:市场调查发现,经济舱的旅客很愿意付稍微多点的钱来享受这两种服务,并且这带来的收入小于成本
结论:可以用这个手段来提升利润。
问题相当于问这个“正常”的推理怎么来被削弱。显然地,前提是原因,结论是结果,本题为因果推理。
选题方式:答案选项需断掉因果间的关系。
选项分析:
A选项:没有竞争对手提供明显好于NorthAir的椅子和服务。不管有没有人提供的服务更好,这都不影响NorthAir选择利用这样的服务来提升收益。
B选项:在很多航段上,NorthAir都是唯一的飞行者。本选项和NorthAir通过提升服务来提高收益无关。
C选项:鉴于价格比较低,还是有一些经济舱旅客满意NorthAir的服务的。有些人满意,不代表不能通过提升服务来增加收入。
D选项:很少有人会因为座位太小和服务不好而不乘坐NorthAir的班机。本选项和推理无关。
E选项:Correct. 如果经济舱的座位变得可以接受了,那么付钱坐商务舱的旅客的数量就会下降。本选项显然断掉了因果间的关系,即,这个手段反而可能会下降利润,因为虽然经济舱的利润上升了, 但商务舱方面的利润就下降了。
题目:提高经济舱价格,把座位搞得宽松点,经济舱的乘客也愿意多付钱,但是航空公司还是决定不这么做。问为什么?
就是要给出另外一个理由,支持航空公司的决定。
A 其他竞争者怎样怎样,无关
B 只有这家经营这条航线。跟方案无关。
C 有一些经济舱的乘客对现在的价格和舒适度满意。只是一部分人。
D 很少有人不愿意乘坐N家航班,理由是什么。无关
E 原来付高价坐商务舱的人会减少。 对的,坐商务舱的人会跑来坐经济舱了。
如题所说,这家航司需要 searching for ways to improve its profitability,但拒绝了这种花一点成本就能有回报的经济舱改造行为。D说的是人们不会因为没改早就不坐,但改造了人们会多花钱也是符合航司盈利的需求呀。所以无法解释它为什么不改登录 或 注册 后可以参加讨论
同意。方案推理中however 非C(改造经济舱)问解释,E是方案的副作用。登录 或 注册 后可以参加讨论
文中说了economy passengers would willingly pay more for wider seating and better service
D只能说明不做改进 并不会有损失。 不能说明改进了 会有什么后果。
题干中说这个措施可以增加利益,也就是说航空公司这么做是为了增加利益,削弱 应该是这个方向。d只能表明不会流失乘客,和这个改进无关登录 或 注册 后可以参加讨论
我觉得是,是高于成本的,但是文段里目的是 improve 利润,而不是问盈不盈利。
nd additional revenue provided by these higher ticket prices 是这些比较高票价的经济舱机票会让公司盈利,但是没说商务舱的盈利登录 或 注册 后可以参加讨论