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题库 / OG2020-CR-615
Executives at the Fizzles Beverage Company plan to boost profits in Country X on their range of fruit-flavored drinks by introducing new flavors based on tropical fruits that are little known there. The executives reason that since the fruit drinks of other companies have none of these flavors, Fizzles will not have to compete for customers and thus will be able to sell the drinks at a higher price.
Which of the following, if true, presents the most serious potential weakness of the plan?
The new fruit drinks would be priced significantly higher than other Fizzles fruit drinks with more conventional flavors.
In a telephone survey, at least one of the consumers contacted said that they preferred many of the new flavors to all of the more familiar flavors.
To build widespread demand for the new flavors, Fizzles would have to launch an advertising campaign to familiarize consumers with them.
Consumers choosing among fruit-flavored drinks of different brands generally buy on the basis of name recognition and price rather than the specific fruit flavor.
Few consumers who are loyal to a specific brand of fruit-flavored drinks would willingly switch to another brand that costs more.
情景：FB公司计划推出一个新的、当地没有的口味的果汁以此提高利润。理由是，其他公司没有这个口味，FB公司就不需要和他们抢消费者，还可以标高价。
推理：题目已经明确这是一个方案推理
目标：提高利润
方案：推出一个别家没有、当地没有的新口味。
选项分析：
A选项：这个口味的饮料的售价会远高于FB公司传统口味的售价：无关。只要当地人接受这个产品，即使标高价也是有可能赚到钱的。
B选项：在一个电话调查中，至少一个消费者说他们更喜欢新口味：如果大家更喜欢新口味，说明方案是可以成功的。
C选项：为了建立对新口味的广泛需求，FB公司必须发起一场广告宣传活动，让消费者熟悉：与方案无关。
D选项：正确。消费者在不同品牌间选择时是基于对品牌认知和价格的，而不是基于特定的口味：方案可行性——由于消费者不是很care口味，即使推出新的口味也无法吸引消费者，那么久无法达到目标。
E选项：忠于某个品牌的消费者中，很少有人愿意换到另一个更贵的品牌：有品牌loyalty的消费者可能会存在这种情况，这是不利于FB的计划的，但是针对那些没有brand loyalty的消费者，我们并不知道他们会不会被新口味吸引。
方案推理，找削弱项。
D和E之间作比较，E的客户范围没有D的大，削弱性没有D的强。
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