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题库 / Prep2007E1-CR-11
Mourdet Winery: Danville Winery's new wine was introduced to compete with our most popular wine, which is sold in a distinctive tall, black bottle. Danville uses a similar bottle. Thus, it is likely that many customers intending to buy our wine will mistakenly buy theirs instead.
Danville Winery: Not so. The two bottles can be readily distinguished: the label on ours, but not on theirs, is gold colored.
Which of the following, if true, most undermines Danville Winery's response?
Gold is the background color on the label of many of the wines produced by Danville Winery.
When the bottles are viewed side by side, Danville Winery's bottle is perceptibly taller than Mourdet Winery's.
Danville Winery, unlike Mourdet Winery, displays its wine's label prominently in advertisements.
It is common for occasional purchasers to buy a bottle of wine on the basis of a general impression of the most obvious feature of the bottle.
Many popular wines are sold in bottles of a standard design.
推理：问undermine DW的观点，推荐答案应该是反驳仅仅标签颜色无法消除这种误导。
选项A：DW生产的很多酒标签的背景都是金色。反而说明金色标签具有识别度，属于加强了DW的观点，错误。
选项B：当瓶子挨在一起时，DW的瓶子明显比MW更高，错误。
选项C：DW经常在广告中展示自己酒的标签，和A一样，错误。
选项D：对偶尔买酒的消费者来说，基于最显著特征瓶子的印象买酒是普遍的，意思就是酒瓶最显著特征应该是高、黑色的，基于这个特征两种酒具有混淆性，标签并不属于酒瓶的最明显特点。正确。
选项E：很多热门酒都是以标准设计的瓶子出售的，无关，错误。
需要再找其他原因来削弱这个结论。D就是从顾客印象来削弱。
削弱，证明DW和MW像
A、DW用金色，重复原文、且不能证明像，与买无关
B、DW比MW高，强调不一样，加强
C、DW打广告，与杯子、买无关
D、消费者通过整体印象买wine，暗示DW和MW像，CORRECT
E、范围扩大，many wines，无关
削弱的话就应该从两个方面来削弱，第一个是因为瓶子不能辨认，第二个是即使有不一样的颜色的标志也不能被确认。第二个削弱就是D所说的顾客通常记得大致是这么个样子不会细看其他的比如标志颜色，所以就搞混了。
意思是想要买MW的人会错买。
C 想表达的意思是DW做广告突出label，大家都认识DW，所以会买DW。
小米和vivo
D选项直接说那个标签顾客根本不看，很硬朗的驳斥。