A product that represents a clear technological advance over competing products can generally command a high price. Because technological advances tend to be quickly surpassed and companies want to make large profits while they still can, many companies charge the maximum possible price for such a product. But large profits on the new product will give competitors a strong incentive to quickly match the new product's capabilities. Consequently, the strategy to maximize overall profit from a new product is to charge less than the greatest possible price.
In the argument above, the two portions in boldface play which of the following roles?
The first is a consideration that has been raised to argue that a certain strategy is counterproductive; the second presents that strategy.
The first is a consideration raised to support the strategy that the argument recommends; the second presents that strategy.
The first is a consideration raised to explain the appeal of a certain strategy; the second presents that strategy.
The first is an assumption, rejected by the argument, that has been used to justify a course of action; the second presents that course of action.
The first is a consideration that has been used to justify pursuing a goal that the argument rejects; the second presents a course of action that has been adopted in pursuit of that goal.
2个原因:
1. 科技很容易被超越,公司想要在能获利的时候获得最大利润,所以要定最高价
2. 最高价容易招来竞争对手进入市场
所以:
获得最大利润的方法是定低于最高价的价格
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