Kitchen magazine plans to license the use of its name by a line of cookware. For a magazine, licensing the use of its name for products involves some danger, since if the products disappoint consumers, the magazine's reputation suffers, with consequent reductions in circulation and advertising. However, experts have evaluated the cookware and found it superior to all other cookware advertised in Kitchen. Therefore, Kitchen can collect its licensing fee without endangering its other revenues.
The argument above assumes which of the following?
No other line of cookware is superior to that which will carry the Kitchen name.
Kitchen will not license the use of its name for any products other than the line of cookware.
Makers of cookware will not find Kitchen a less attractive advertising vehicle because the magazine's name is associated with a competing product.
Consumers who are not regular readers of Kitchen magazine will be attracted to the cookware by the Kitchen name.
Kitchen is one of the most prestigious cooking-related magazines.
情景:厨房杂志决定向一个厨具冠名。但是,对于一个杂志来说,如果被冠名的厨具不好,则有可能会影响杂志的销售。幸运的是,该杂志将要冠名的这套厨具是最好的,因此,杂志可以不用担心冠名这套厨具会影响收入了。
推理:
前提:将要冠名的这套厨具是最好的
结论:杂志可以踏踏实实收冠名费而不用担心影响其它收入
答案预估:杂志可以踏踏实实收冠名费而不用担心影响其它收入的其它必要条件(常理上能保真推理出的一切结果)。
选项分析:
A选项:没有其它的厨具比这个要用Kitchen冠名的厨具好。本选项几乎是重复了一次前提,因为就算有没在Kitchen做广告的厨具厂商的东西质量比这个将要被冠名的好,也不会对于Kitchen杂志现行的广告收入产生影响(本来就没放在Kitchen上)。但是,重复前提是不能加强推理文段的。
B选项:Kitchen不会冠名除了厨具以外的其他任何产品。本选项不是结论的另一个必要条件。
C选项:Correct. 其他的厨具制造商不会认为Kitchen杂志是一个没什么吸引力的杂志,因为这个杂志的名字被和竞争对手的品牌联系在了一起。本选项是结论成立的另一个必要条件,即,不担心收入降低必然需要不影响其它厨具品牌在这个杂志上投放广告,毕竟,广告费也是收入之一嘛。
D选项:那些原本不是Kitchen杂志的订阅者会被Kitchen杂志的名声给吸引到厨具上。本选项讨论的是冠名后带来的额外优势,并非结论能必然推出的结果(结论只要求不影响收入,没说要创收)。
E选项:Kitchen杂志是最有声望的厨房类杂志之一。本选项不是结论的另一个必要条件。
题干中说了,K杂志的收入来源于两个地方:1.circulation and advertising 2.licensing fee
结论是说:在收取冠名费的同时without endangering its other revenues.
那么答案的假设:要使得总收入上升,那就肯定要保证K杂志来自于circulation and advertising的收入不变,所以只有C暗示了这一点,从而最优选。选B的应该属于自己臆想的推论过多。
多谢楼上
这逻辑。。。。也是醉了,它是说magazine有两方面收入1.license 2.circulation&advertising
所以答案C是说 (其他)厨具厂商不会因为magazine与一个竟品的厨具关联而不打广告
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