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题库 / Prep2012-CR-26
Drug manufacturer: Television audiences are sure to realize that the "physician" recommending our brand of cough syrup in our advertisement is actually an actor playing a role. Hence they will not place undue trust in the advice given by this actor. Therefore, networks should relax their guidelines to permit our company to broadcast this advertisement.
Television executive: If the audience can tell that the actor is not a physician, then your advertisement need not have a physician figure recommending your product.
Which of the following is an argumentative strategy used by the television executive in response to the drug manufacturer?
Indicating that the reason the drug manufacturer offers for relaxing the guidelines conflicts with the manufacturer's presumed motive for presenting the image of a physician in the advertisement
Asserting that the drug manufacturer's expressed desire to broadcast the advertisement is motivated by self- interest rather than by genuine interest in the good of the audience
Invoking subjective opinions concerning audience reaction to television advertisements as if those opinions constituted objective evidence
Pointing out that the goals of the drug manufacturer's company differ from those of television networks
Questioning the ability of the drug manufacturer to make any sweeping generalization about what the many different members of the audience may think
药商要求放松管制的原因 ←矛盾→把医生形象放进广告的动机；
放松管制的原因the reason the drug manufacturer offers for relaxing the guidelines：厂商认为观众可辨认出医生是演员，
而医生形象放入广告的动机 presumed motive for presenting the image of a physician in the advertisement：希望医生形象能说服观众买药，
显然是矛盾的－观众始终会认为医生是演员（多此一举）
(B) 确定药商希望播放广告是出于自身利益而非关心观众利益；无关比较，排
(C)用主观的观点关注观众对广告的反应，好像这些观点是客观的证据；（×）∵这些观点不是客观的证据－是厂商自己想的
(D)支持药商和电视网的目标不同；谈目标，无关，排
(E)质疑药商的能力；谈能力，无关排
方案题的三个做题原则是：可行性、可操作性、副作用
（可行性 例: 想要Gmat 750，每天读书10小时 >> 如果往不对的方向瞎读，每天读10小时也没用）
所以选项A提到了方案的可行性，也就是说就算放宽标准，观众本来就能识别医生是演员假扮的，再怎么放宽都没有用，故为正确答案
其他选项都与方案题的三个要素无关
B：药厂想要放宽播出标准是出于自身利益
C: as if = 彷佛、好像。用主观观点假装客观观点
D: 药厂和电视台的目标不同
E: 质疑药厂的能力（对不同观众想法进行全面概括的能力）
B. 确定药商希望播放广告是出于自身利益而非关心观众利益；无关比较，排
C. 用貌似客观的主观观点关注观众对广告的反应；原文观点不是主观的，排
D. 支持药商和电视网的目标不同；原文没提到，排
E. 质疑药商的能力；原文没提到，排 回复
Drug manufacturer: 前提：观众能分辨医生是演员扮演的 结论：所以应该放松广告的要求
Television executive: 攻击前提：观众能分辨的话就不会相信这个广告也就没有意义了，违背了放松广告要求的动机
A项中的 presumed motive——也就是厂商的假设动机是在广告中放一个医生形象，从而增加公信力。
电视台：如果观众能看出来广告里的医生是假的，那么就没必要在广告里安排一个医生
B. 确定药商希望播放广告是出于自身利益而非关心观众利益；无关比较，排
C. 用貌似客观的主观观点关注观众对广告的反应；原文观点不是主观的，排
D. 支持药商和电视网的目标不同；原文没提到，排
E. 质疑药商的能力；原文没提到，排 回复
这题错了 但其实理解了题目以及选项含义就不会错了...读题的时候太慌了
B. 确定药商希望播放广告是出于自身利益而非关心观众利益；无关比较，排
C. 用貌似客观的主观观点关注观众对广告的反应；原文观点不是主观的，排
D. 支持药商和电视网的目标不同；原文没提到，排
E. 质疑药商的能力；原文没提到，排
制药商： 电视机前的观众们肯定知道广告里推荐我们产品的医生是演员假扮的啦，所以不会过分相信演员在广告里说的东西（潜台词：广告不会误导观众。）您就让我们播吧。
广电总局：如果观众真的像你所说的那样，能一眼看出来是演员假扮的，那你干嘛需要放个医生到广告里。
Television executive: 攻击前提：观众能分辨的话就不会相信这个广告也就没有意义了，违背了放松广告要求的动机
A项中的 presumed motive——也就是厂商的假设动机是在广告中放一个医生形象，从而增加公信力。
Television executive: 攻击前提：观众能分辨的话就不会相信这个广告也就没有意义了，违背了放松广告要求的动机