Which of the following most logically completes the passage below?
One name-brand cereal manufacturer is about to reduce wholesale prices for its cereals by 20 percent because consumers have been switching from its cereals to cheaper store brands. The success of this strategy relies on the assumption that supermarkets will pass on all of the savings by lowering the prices they charge consumers for the manufacturer's cereals. Although supermarkets usually pass on such savings, in this case it is likely that supermarkets not do so because __________.
several other name-brand cereal manufacturers are about to reduce the wholesale prices of their cereals
the average price per box of name-brand cereals has increased significantly in the last 10 years
total annual sales of cereal—including both name-brand and store-brand cereals—have increased over the past 10 years
supermarkets make far more profit on sales of store-brand cereals than on sales of name-brand cereals
the current prices of the manufacturer's cereals are comparable to the prices of name-brand cereals produced by other cereal manufacturers
name-brand名牌
store-brand自营品牌
他因使结果不成立。
choice a, 几个其他name-brand制造商也准备要降批发价了。 irrelevant
choice b, name-brand平均价格在过去10年增加了。irrelevant,repeat the fact
choice c,全部cereal的销量都增加了。irrelevant
choice d,超市在store-brand上获得的利润要高宇name-brand上获得的利润。correct,超市一旦对name-brand降价就会伤害到store-brand的销量,因此伤害超市的收入
choice e,这家制造商目前的cereal价格和其它厂商生产的name-brand cereal价格相当,irrelevant
A其他品牌降低价格和超市是否降价无关
B过去几年品牌燕麦价格上涨不影响超市是否跟着生产商降价
C所有燕麦的销售量都增加了,无关
D超市在store-brand的利润更大,不降价store-brand的销量就不会减少,总利润更高
E两个生产商的品牌燕麦价格现在差不多,无关
= = 总之就是要和超市有关系吧
pass on the savings by lowering the price they charge consumers /for/ the manufacture’s cereal
D 超市在超市自有品牌的麦片上获利更大--〉name brand cereal不降价--〉自有品牌sales增加,profit增加
方案: name-brand给超市批发价便宜20%预期超市能降低销售价
结论:超市不会降低销售价
问为啥? (就是找超市如果降低销售价会亏的选项)
第一次错选E。
D.自营品牌利润更大,超市没有理由给name-brand降价。反之降价的话会导致顾客更多购买name-brand,影响自营品牌sales,超市亏。(选)
E.同是name-brand产品,价格相同的前提下,这家品牌便宜卖给超市,超市没有理由不降低售价。反之售价降低,销售量增加,超市获利。(不选)
A 其他Name brand的也降价了
B name brand的均价上升
C cereal的总销量在过去十年上升
D 超市在store brand 的cereal上的利润远远高于name brand
E 当前这家manufacuturer的价格与其他Name brand的价格相当
排除ABCE无关
句型:it is likely that sb (will) do sth., 主语从句。
D选项是说,超市从超市牌子的产品获得更多立润。而降低品牌产品的价格会提高其销量,从而降低超市牌子的销量。所以可以削弱B。