People buying pancake syrup at convenience stores, those buying it at supermarkets, generally buy it only a few times.

People who prefer low-calorie syrup generally use about the same amount of syrup on their pancakes as those who prefer regular syrup.

Regular syrup does not sell for a higher price per unit than low-calorie syrup.

In general, customers who prefer regular syrup buy low-calorie syrup if regular is unavailable, but those who prefer low-calorie will not buy regular syrup.

Sales of syrup are not expected to account for a large proportion of total dollar sales at the average FastMart store.