The country of Ertland has never imported apples in any significant quantity because consumers there generally prefer the unique texture of Ertland-grown apples. Nevertheless, apple growers from Kosolia, a neighboring country, plan to sell their apples in Ertland by selling Kosolia-grown apples at half the price of local apples and promoting them as a nourishing, low-cost alternative.
Which of the following, if true, casts most doubt on the viability of the plan by Kosolia's apple growers to sell their apples in Ertland?
Most of the varieties of apples grown in Ertland were originally derived from common Kosolian varieties.
Consumers in Ertland tend to spend about the same proportion of their income on fresh fruits and vegetables as do consumers in Kosolia.
At times in the past, Ertland has exported significant quantities of apples to Kosolia.
Some varieties of apples grown in Kosolia can be harvested throughout most of the year, whereas the varieties grown in Ertland can be harvested only during two months of the year.
Profit of Ertland-grown apples are high enough in Ertland that growers, wholesalers, and retailers there could easily afford to reduce the price at which these apples are sold.
方案模式,
为了K苹果要推广到E地卖,半价出售
削弱,即可行性/可操作性/否定性副作用三选一
A、E苹果从K来,反原文,
B、EK人都喜欢新鲜水果蔬菜,无关
C、以前E从K进口很多苹果,NM价格、喜欢,无关
D、K苹果一年四季大丰收,E苹果只有两个月有,突出方案的可操作性、可行性,增强
E、E自己的苹果能降价,K不再有价格优势,竞争力不强,可行性弱,削弱,CORRECCT
没看完最后一句
方案:卖本地苹果半价 目标:卖K苹果
E说本地苹果也能降价,那k的低价优势就没了,还是卖不出去
想要通过半价促进销售,削弱的话就说明这个办法是不可行的,半价并不能促进销售,我可以比你的半价更低
注意方案题!
promote,晋升,推动,促进;
promoting them as a nourishing, low-cost alternative.将他们作为有营养、低成本的替代品来推广。
想要通过半价促进销售,削弱的话就说明这个办法是不可行的,半价并不能促进销售,我可以比你的半价更低。
结论:K国准备低价促销。要削弱即该方案无效,可能的原因就是E国无压力降价。
方案是 低价+促销。
E 说本地的苹果利润很高,当地的种植者,批发商,零售商是可以降价的(意思就是,外地苹果降价,本地也降,反正我还有利润,我可以负担起。)质疑了方案的可行性,你外地苹果降价,我也降,所以你根本成功不了。
方案推理?
前提:本地人喜欢本地苹果
目的:隔壁苹果为了打进本地市场
方案:低价+宣传
E削弱方案有效性。
我觉得是类比
Ertland的消费者喜欢本地苹果,外地苹果想通过低价销售策略提升市场占有率。此时,低价策略为重要突破点,若后进入市场者采取的低价策略不起作用或市场已有的竞争者也采用低价策略,则外地苹果的原定目标难以达成。