City resident: These new digital electronic billboards should be banned for light pollution since they are much too bright.
Outdoor advertising spokesperson: No, that’s not true. Testing with a sophisticated light meter shows that at night they throw off less light than traditional billboards that are reflectively lit.
Your mistaken perception that they are brighter comes from looking directly at the light source—the screen itself.
The underlying strategy of the spokesperson’s response to the resident is most analogous to the underlying strategy of which of the following?
A doctor dismisses a patient’s claim to have had a heart attack, citing a cardiac enzyme blood test.
A politician rejects an accusation of perjury by denying the credibility of witness testimony.
An insurance agent rejects a claim, on the grounds that there is insufficient evidence to support the claimant’s testimony.
An investigator casts doubt on the results of a lie detector, citing the subject’s report of illness during the test.
A psychologist treats a mental illness by encouraging a patient to abandon inconsistent beliefs.
What is the strategy of OAS? He counters the resident’s claim by citing a fact (meter reading) and by presenting an alternate reason (other than the reason that the new digital billboards are brighter) for the resident’s perception.
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