Though little change in the size of the population is expected, a pronounced shift toward a younger, more affluent, and more entertainment-oriented population is expected to occur.

The sales of snacks and drinks in its movie theaters account for more of Lightbox's profits than ticket sales do.

In selecting the mix of movies shown at its theaters, Lightbox's policy is to avoid those that appeal to only a small segment of the moviegoing population.

Spending on video purchases, as well as spending on video rentals, is currently no longer increasing.

There are no population centers in the county that are not already served by at least one of the movie theaters that Lightbox owns and operates.