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题库 / GMATLA-CR-30
Over the past five years, the price gap between name-brand cereals and less expensive store-brand cereals has become so wide that consumers have been switching increasingly to store brands despite the name brands' reputation for better quality. To attract these consumers back, several manufacturers of name-brand cereals plan to narrow the price gap between their cereals and store brands to less than what it was five years ago.
Which of the following, if true, most seriously calls into question the likelihood that the manufacturers' plan will succeed in attracting back a large percentage of consumers who have switched to store brands?
There is no significant difference among manufacturers of name-brand cereals in the prices they charge for their products.
Consumers who have switched to store-brand cereals have generally been satisfied with the quality of those cereals.
Many consumers would never think of switching to store-brand cereals because they believe the name brand cereals to be of better quality.
Because of lower advertising costs, stores are able to offer their own brands of cereals at significantly lower prices than those charged for name-brand cereals
Total annual sales of cereals-including both name-brand and store-brand cereals-have not increased significantly over the past five years.
我觉得这道题D要比B好.....
B也有逻辑漏洞吧：因为大家逐渐适应了自制燕麦片的质量，并不能佐证大家不会因为知名燕麦片价格更低了而转过头来消费知名燕麦片啊；根据题目，客户之所以转向消费自制燕麦片，就是因为这个price gap，要是这个price gap补上了，反过来就很可能转过头去消费知名燕麦片了啊，感觉和质量没什么关系，根本没提到过是因为质量的原因。
同时，D选项看上去，因为自制燕麦片不需要广告费，在没有给出两家有任何产品更新或技术更新的情况下（这个降价并不是因为成本降低了，纯粹只是策略），自制燕麦片永远都可以比知名燕麦片的定价更低啊，你定50我就可以定30，你定20我就可以定10，这种恶意竞争下降价策略就不好用了。
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