Over the past five years, the price gap between name-brand cereals and less expensive store-brand cereals has become so wide that consumers have been switching increasingly to store brands despite the name brands' reputation for better quality. To attract these consumers back, several manufacturers of name-brand cereals plan to narrow the price gap between their cereals and store brands to less than what it was five years ago.
Which of the following, if true, most seriously calls into question the likelihood that the manufacturers' plan will succeed in attracting back a large percentage of consumers who have switched to store brands?
There is no significant difference among manufacturers of name-brand cereals in the prices they charge for their products.
Consumers who have switched to store-brand cereals have generally been satisfied with the quality of those cereals.
Many consumers would never think of switching to store-brand cereals because they believe the name brand cereals to be of better quality.
Because of lower advertising costs, stores are able to offer their own brands of cereals at significantly lower prices than those charged for name-brand cereals
Total annual sales of cereals-including both name-brand and store-brand cereals-have not increased significantly over the past five years.
题目明确给出:price gap is so wide that consumers have been switching increasingly to store brands despite the name brands' reputation for better quality. 因为price gap——大家去消费自制燕麦片,题目根本没提质量和消费的关系,只是在修饰部分提了一嘴贵的质量更好。那么根据题目逻辑,price gap补上了,大家应该会回来消费知名燕麦片;B选项有点避重就轻的味道。而D选项就明确告诉你:“老哥你放心吧,你只要生产成本降不下来,你怎么降价我都能跟你耗到底,因为我没有宣传成本啊哈哈哈哈,我的价格就是能降到比你更低。“ 这样一来,这个gap就补不上了,自然顺藤摸瓜,大家还是会消费自制麦片。
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