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题库 / GMATLA-CR-30
Over the past five years, the price gap between name-brand cereals and less expensive store-brand cereals has become so wide that consumers have been switching increasingly to store brands despite the name brands' reputation for better quality. To attract these consumers back, several manufacturers of name-brand cereals plan to narrow the price gap between their cereals and store brands to less than what it was five years ago.
Which of the following, if true, most seriously calls into question the likelihood that the manufacturers' plan will succeed in attracting back a large percentage of consumers who have switched to store brands?
There is no significant difference among manufacturers of name-brand cereals in the prices they charge for their products.
Consumers who have switched to store-brand cereals have generally been satisfied with the quality of those cereals.
Many consumers would never think of switching to store-brand cereals because they believe the name brand cereals to be of better quality.
Because of lower advertising costs, stores are able to offer their own brands of cereals at significantly lower prices than those charged for name-brand cereals
Total annual sales of cereals-including both name-brand and store-brand cereals-have not increased significantly over the past five years.
以前：name brand质量好，价格高；store brand质量还可以，价格低。
-> 顾客因为价格而选择了store brand
现在：name brand质量好，价格降；store brand质量和价格没变。
name brand的goal：吸引顾客
为什么吸引不到顾客？因为顾客现在觉得store brand的质量也挺好的，而且name brand只是缩小gap，意味着它的价格依然比stor高，那么它的高价就没有价值了。
D意思说store brand的价格可以永远比name brand低，但实际上如果两家一起降价了，一旦name brand价格降到让顾客觉得挺超值的了，还是会选择name brand。所以不能直接削弱
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