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题库 / GMATLA-CR-30
Over the past five years, the price gap between name-brand cereals and less expensive store-brand cereals has become so wide that consumers have been switching increasingly to store brands despite the name brands' reputation for better quality. To attract these consumers back, several manufacturers of name-brand cereals plan to narrow the price gap between their cereals and store brands to less than what it was five years ago.
Which of the following, if true, most seriously calls into question the likelihood that the manufacturers' plan will succeed in attracting back a large percentage of consumers who have switched to store brands?
There is no significant difference among manufacturers of name-brand cereals in the prices they charge for their products.
Consumers who have switched to store-brand cereals have generally been satisfied with the quality of those cereals.
Many consumers would never think of switching to store-brand cereals because they believe the name brand cereals to be of better quality.
Because of lower advertising costs, stores are able to offer their own brands of cereals at significantly lower prices than those charged for name-brand cereals
Total annual sales of cereals-including both name-brand and store-brand cereals-have not increased significantly over the past five years.
B：name-brand cereals 生产商想要象原来一样靠质量吸引他们，现在这个因素不存在了（顾客现在对STORE的质量满意，不考虑NAME优势）。吸引他们的因素没了。顾客有何理由回去。价格吗?(质量已经不重要)，name-brand cereals 生产商价格降价后还是比STORE高。
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