One way to judge the performance of a company is to compare it with other companies. This technique, commonly called "benchmarking," permits the manager of a company to discover better industrial practices and can provide a justification for the adoption of good practices.

Any of the following, if true, is a valid reason for benchmarking the performance of a company against companies with which it is not in competition rather than against competitors EXCEPT:


Comparisons with competitors are most likely to focus on practices that the manager making the comparisons already employs.

Getting "inside" information about the unique practices of competitors is particularly difficult.

Since companies that compete with each other are likely to have comparable levels of efficiency, only benchmarking against noncompetitors is likely to reveal practices that would aid in beating competitors.

Managers are generally more receptive to new ideas that they find outside their own industry.

Much of the success of good companies is due to their adoption of practices that take advantage of the special circumstances of their products or markets.

考题讲解

情景:判断一个公司运作成果的方法之一是将其与其他公司进行比较。这种方法叫“标准尺度”,它使得公司经理发现更多好的运作手段,并且提供了使用该手段的一个正当的理由。

推理:由于推理文段中没有结论,所以本题为演绎推理,找到一个选项回答问题即可(本题中需要找到一个不能用benchmark的选项)。

选题方式:

选项分析:

A选项: 跟竞争者的比较会聚焦于经理已采取的手段。

B选项:得到竞争对手的措施的内部消息特别难。

C选项: 因为竞争者效率都一样,只有跟非竞争者比较才能发现战胜对手的方法。

D选项:
经理更易于接受行业外的新观点。

E选项:
Correct. 公司的成功要归于它们采用了一种利用特殊市场环境的措施。

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