A certain automaker aims to increase its market share by deeply discounting its vehicles' prices for the next several months. The discounts will cut into profits, but because they will be heavily advertised the manufacturer hopes that they will attract buyers away from rival manufacturers' cars. In the longer term, the automaker envisions that customers initially attracted by the discounts may become loyal customers.

In assessing the plan's chances of achieving its aim, it would be most useful to know which of the following?


Whether the automaker's competitors are likely to respond by offering deep discounts on their own products

Whether the advertisements will be created by the manufacturer's current advertising agency

Whether some of the automaker's models will be more deeply discounted than others

Whether the automaker will be able to cut costs sufficiently to maintain profit margins even when the discounts are in effect

Whether an alternative strategy might enable the automaker to enhance its profitability while holding a constant or diminishing share of the market

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情景：汽车制造商想通过削价来增加市场份额。削价会减少利润，但汽车制造商觉得削价可以达到做广告的目的，这样可以把消费者从竞争对手那里吸引过来。长期来看，汽车制造商认为，被削价吸引的消费者会变成自己忠实的顾客。

推理：由于本题的问题在问方案，所以肯定是方案推理。
目标：吸引顾客
方案：削价

选题方式：方案推理有三个评估方向，简而言之，即，答案选项一定和方案的内容相关。

选项分析：

A选项： Correct. 竞争对手是否也会通过给自己的产品打很大的折扣来回应这个汽车制造商？如果竞争对手会这么做，那么这个方案显然无法达成目的。属于CQ1：方案的可行性问题。

B选项：广告是否由现有的广告机构来做？本选项和方案无关。

C选项：是否某些车型比另外的车型削价更多？本选项确实提到了折扣，但是无论车型间有没有折扣的区别，都不属于方案推理的三个评估方向。

D选项：汽车制造商是否能在削价实施之后依然保持一定的盈利？企业是否能盈利和其是否能吸引顾客是两回事。

E选项：在市场份额不变甚至减少时，汽车制造商是否有其它的策略来增加利润？企业是否能盈利和其是否能吸引顾客是两回事。

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