It can be inferred from the passage that the research mentioned in highlight text supports which of the following statements ?
Implicit conclusions are more likely to capture accurately the point of the advertiser's message than are explicit conclusions .
Counter argumentation is less likely to occur if an individual's beliefs or conclusions are readily accessible from memory .
The hard-sell approach results in conclusions that are more difficult for the consumer to recall than are conclusions resulting from the soft-sell approach
When the beliefs of others are presented as definite and forceful claims, they are perceived to be as accurate as self-generated beliefs.
Despite the advantages of implicit conclusions, the hard-sell approach involves fewer risks for the advertiser than does the soft-sell approach.
此讲解的内容由AI生成,还未经人工审阅,仅供参考。
正确答案是 B。
B 选项正确,因为文章中提到,根据最近的研究发现,消费者自己生成的信念或结论比他人提供的明确结论更容易记住,因此对判断和决策有更大的影响,这支持了 B 选项,即如果一个人的信念或结论容易从记忆中被访问,反驳就不太可能发生。
are more accessible from memory = recall
the research indicates that it is easier for consumers to recall conclusions they have reached on their own--that is, the sorts of conclusion that are encouraged by the soft-sell approach
本段再講 Soft 自己推論容易記得。只有C正確
用中文去读内容才可更好的理解。遇到比较的时候要留意
Beliefs or conclusions that are self-generated are more accessible from memory than beliefs from conclusions provided explicitly by other individuals, and thus have a greater impact on judgment and decision making