Veterinarians generally derive some of their income from selling several manufacturers’ lines of pet-care products. Knowing that pet owners rarely throw away mail from their pet’s veterinarian unread, one manufacturer of pet-care products offered free promotional materials on its products to veterinarians for mailing to their clients. Very few veterinarians accepted the offer, however, even though the manufacturer’s products are of high quality.
Which of the following, if true, most helps to explain the veterinarians’ reaction to the manufacturer’s promotional scheme ?
Most of the veterinarians to whom the free promotional materials were offered were already selling the manufacturer’s per-care products to their clients.
The special promotional materials were intended as a supplement to the manufacturer’s usual promotional activities rather than as a replacement for them.
The manufacturer’s products, unlike most equally good competing products sold by veterinarians, are also available in pet stores and in supermarkets.
Many pet owners have begun demanding quality in products they buy for their pets that is as high as that in products they buy for themselves.
Veterinarians sometimes recommend that pet owners use products formulated for people when no suitable product specially formulated for animals is available.
情景:兽医一般会从买周边产品处赚点小钱。由于很少有宠物主人会扔掉邮件,所以一个制造商就夹了一些材料在邮件中。但,虽然这个材料质量很好,不过还是几乎没有兽医接受这种提案。
推理:注意本题的问题。本题直接问了哪一项可以解释这个兽医不接受提案的现象。而按照正常逻辑来说,即:
前提:促销材料免费且产品质量很好
结论:兽医接受提案
显然地,前提是原因,结论是结果。本题为因果推理。
选题方式:选项必须能断掉因果之间的关系。
选项分析:
A选项:大部分被提供免费促销材料的兽医已经正在给他们的客户卖周边产品了。本选项和因果逻辑无关,我们的推理点是,“材料很好”推出“接受提案”。无论兽医是否正在卖别的产品,他都可以再接受卖个新产品嘛。
B选项:特殊促销材料被用来作为通常促销材料的补充而非代替。本选项和推理无关。
C选项:Correct. 不像很多兽医卖的竞品,这个制造商的产品也在宠物商店和超市被提供。显然,这可以断掉“材料很好”推出“接受提案”间的关系,即,纵然很好,但由于到处都有卖的,兽医也卖不出去,自然就不会接受提案了。
D选项:很多宠物拥有者对于宠物产品的质量要求已经和他们对给自己的东西的质量要求相同了。由于制造商的产品本来就很好,所以这样的要求反而会加剧兽医应该接受制造商的产品这一说法。
E选项:兽医有时会建议在没有适合给动物的产品提供时,可以用给人的产品来替代。本选项和推理无关。
我觉得这题的关键应该是类比推理
兽医卖其他厂家旗下的产品,为什么不卖这个厂家的产品?
评估CQ: 这两个厂家的产品真的相似吗?
这些个products的主要区别就在于“also available in pet stires and in super markets".
疑问,
制造商寄送的是“free promotional materials ”,即使超市宠物店有卖,
兽医由于零成本,可以低价售卖呀,
甚至可以以非常低的折扣,半卖半送,增加用户粘性啊
Option A - Incorrect
A does not explain why "very few veterinarians accepted the offer". Since most of them were already selling the manufacturer's products, there is no reason for them to not accept these promotional materials to keep their clients engaged to increase sales.
我不太明白的一个地方时,这个免费的材料是当做奖励给兽医呢,还是这个免费材料最终是跟着产品送达客户家里?
我也想问这个问题,我错选了B 因为觉得是给兽医的,但是你只给互补品的话,兽医没办法单独用所以。。。emmm
登录 或 注册 后可以参加讨论
从这个产品在兽医这里能不能成为一个有效的赚钱工具的角度分析,什么原因可以导致兽医因为赚不到钱而不接受。
他自己在卖自己代言的产品(同类竞争对手)这是我想到的理由,所以选了A。但是其实在卖X赚钱,不代表不能顺带卖Y赚钱嘛(不冲突,可以是不同功能,或同种功能提供不同选择)。当时没有从竞争对手上延伸,感觉所有答案都不可接受。验证每个答案的时候要问自己,是不是因为X,所以兽医不想卖?(是不是没得赚)
场景要读懂。 就是这个公司给兽医们一些小费,让他们卖本公司的产品给顾客。 A说了这些兽医一直在卖该公司产品。然后呢? A相当于只说了半句话,引导我们自己推理。
A-与因果逻辑应该是无关的。假设在考场做题时问自己时脑中肯定想的是“为啥产品好,还不接受”,肯定是其他原因啊,而A虽然是其他原因,但是你这个他因应该接受!所以A的解释个人觉得需要justify
MARK.
C选项:如果products在许多地方都available的话,那么兽医就无法垄断了(毕竟垄断才能高利润)
因为,clients一旦发现同一款产品可以在其他渠道以相对较低的价格购买时,他们就不会再在兽医处购买了,
因此,兽医无法保障自己在该产品上的income时,当然就不会accept这个offer了
Option A - Incorrect
A does not explain why "very few veterinarians accepted the offer". Since most of them were already selling the manufacturer's products, there is no reason for them to not accept these promotional materials to keep their clients engaged to increase sales.
from gmat club 780 大神
。。。。。。。。。。A的解释有问题吧,兽医已经在卖这个公司的产品,所以不接受 promotion 有问题吗
假想你自己是个兽医, 就算你正在买这个公司的产品,如果公司给你免费的促销材料去宣传产品获得收益,你为啥不同意呢?没有理由拒绝呀。
而且主要要记得 兽医们就是为了赚钱 第一句话就说了 derive some of their income from selling several manufacturers’ lines of pet-care products. 所以要能挣钱就会接受提案
你说的对
登录 或 注册 后可以参加讨论
题都没读懂!真惨
C:因此宠物的主人们不会通过兽医卖,而可以在超市直接购买,兽医就赚不到钱了。