In their study of whether offering a guarantee of service quality will encourage customers to visit a particular restaurant, Tucci and Talaga have found that the effect of such guarantees is mixed. For higher-priced restaurants, there is some evidence that offering a guarantee increases the likelihood of customer selection, probably reflecting the greater financial commitment involved in choosing an expensive restaurant. For lower-priced restaurants, where one expects less assiduous service, Tucciand Talaga found that a guarantee could actually have a negative effect: a potential customer might think that a restaurant offering a guarantee is worried about its service. Moreover, since customers understand a restaurant's product and know what to anticipate in terms of service, they are empowered to question its quality. This is not generally true in the case of skilled activities such as electrical work, where, consequently, a guarantee might have greater customer appeal.
For restaurants generally, the main benefit of a service guarantee probably lies not so much in customer appeal as in managing and motivating staff. Staff members would know what service standards are expected of them and also know that the success of the business relies on their adhering to those standards. Additionally, guarantees provide some basis for defining the skills needed for successful service in areas traditionally regarded as unskilled, such as waiting tables.


It can be inferred that the author of the passage would agree with which of the following statements about the appeal of service guarantees to customers?


Such guarantees are likely to be somewhat more appealing to customers of restaurants than to customers of other businesses.

Such guarantees are likely to be more appealing to customers who know what to anticipate in terms of service.

Such guarantees are likely to have less appeal in situations where customers are knowledgeable about a business's productor service.

In situations where a high level of financial commitment is involved, a service guarantee is not likely to be very appealing.

In situations where customers expect a high level of customer service, a service guarantee is likely to make customers think that a business is worried about its service.

考题讲解

题目分析:

文章推断题:作者可能会同意以下哪个观点?


选项分析:

A选项:这种保证比起其他行业的客人,对餐厅行业的客人更有吸引力:文章第一段最后提到,sqg对skilled activity行业的客人更有吸引力

B选项:这种保证对知道自己该期待什么样的服务的客人更有吸引力:文章第一段提到“因为有些客人知道自己该期待什么,所以他们更会去质疑quality。 (since customers understand a restaurant's product and know what to anticipate in terms of service, they are empowered to question its quality)”。


C选项:正确。当客人对商品、服务了然于心的时候,sqg的吸引力弱一些。对应文章中的“since customers understand a restaurant's product and know what to anticipate in terms of service, they are empowered to question its quality”


D选项:
当投入更多金钱的时候,sqg不太有可能吸引人:对于高价餐厅,sqg会促使客人选择这家餐厅,可能是因为投入了更多的金钱。(offering a guarantee increases the likelihood of customer selection, probably reflecting the greater financial commitment involved in choosing an expensive restaurant.)。


E选项:当客人期待高质量的服务时,sqg会让客人认为商家在担心他们的服务质量:文章提到的是客人对高价餐厅的期待更高;当低价餐厅提供sqg时,客人会认为餐厅在担心自己的服务质量。选项把两个混起来了。

展开显示

登录注册 后可以参加讨论

OG2018-RC