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题库 / OG2020-CR-658
Marketing executive for Magu Corporation: Whenever Magu opens a manufacturing facility in a new city, the company should sponsor, or make donations to, a number of nonprofit organizations in that city. Doing so would improve Magu's image in the community, and thus the money spent on such charitable ventures would lead to increased sales.
Which statement would, if true, point to the most serious weakness in the marketing executive's advice?
Magu sells its products internationally, so sales in any one city represent only a small portion of total revenue.
Spending on charitable ventures would require Magu to decrease direct advertisements, which are the most effective means of reaching its target customers.
If market conditions change, Magu may have to close any such facility or relocate it.
Some nonprofit organizations are poorly organized, so money donated to them would be of little benefit to the community.
If workers at the manufacturing facility believed their wages or working conditions were poor, their complaints would outweigh any good impressions generated by Magu's donations or sponsorships.
情景：Magu每在一个地方开一个工厂，就会资助许多当地的公益组织。这么做会提高Magu的形象，因此在这些慈善机构花的钱会带来销售增长。
推理：可以看做一个方案推理。
目标：增加销售
方案：资助当地的慈善事业
选项分析：
A选项：Magu在全球销售产品，所以在一个城市的销售额只占一小部分：与方案无关。
B选项：正确。资助慈善会减少Magu在广告上的投入，而广告是吸引目标客户的最有效手段：指出了方案的副作用——放弃了最有效的方法，那么销售结果可能就没那么好了。
C选项：如果市场形势变了，Magu可能必须关闭当地工厂或者重迁：与方案无关。
D选项：一些公益组织不太好，捐给他们的钱不太会使社区收益：只是指出一部分公益组织的问题，但只要有一个公益组织惠及了社区，就能提高Magu形象，从而促进销售。
E选项：如果一个工厂的工人认为他们的工资或者工作环境很差，他们的投诉就会超过Magu通过做慈善建立的良好印象：与方案无关。
why not d ？
因为赞助慈善组织不是为了真正达到改善社会的目的，只是为了树立公司形象，从而提升销售，所以只要赞助了就达到了树立形象的目的，至于是否真正地改善社会和公司无关。
这个题目选b的原因是，在原来的逻辑中，是 赞助慈善组织，改善形象，提升销售员水平这样的链条，问题出在改善形象是否是最好的提升销售的方法，b指出，与其花钱改善形象，不如广告面对精准用户，这样的效果更好。
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