NorthAir charges low fares for its economy-class seats, but it provides very cramped seating and few amenities. Market research shows that economy passengers would willingly pay more for wider seating and better service, and additional revenue provided by these higher ticket prices would more than cover the additional cost of providing these amenities. Even though NorthAir is searching for ways to improve its profitability, it has decided not to make these improvements.

Which of the following, if true, would most help to explain NorthAir’s decision in light of its objectives?


None of NorthAir’s competitors offers significantly better seating and service to economy-class passengers than NorthAir does.

On many of the routes that NorthAir flies, it is the only airline to offer direct flight.

A few of NorthAir’s economy-class passengers are satisfied with the service they receive, given the low price they pay.

Very few people avoid flying on NorthAir because of the cramped seating and poor service offered in economy class.

The number of people who would be willing to pay the high fares NorthAir charges for its business-class seats would decrease if its economy-class seating were more acceptable.

考题讲解

情景:NorthAir的经济舱价格很低,但是它提供的座位小而且没有什么餐食服务。市场调查发现,经济舱的旅客很愿意付稍微多点的钱来享受这两种服务,并且这带来的收入小于成本。但,尽管NorthAir正在找方法来提升利润,他们并不想这样的提升。

推理:按照正常逻辑来说:
前提:市场调查发现,经济舱的旅客很愿意付稍微多点的钱来享受这两种服务,并且这带来的收入小于成本
结论:可以用这个手段来提升利润。
问题相当于问这个“正常”的推理怎么来被削弱。显然地,前提是原因,结论是结果,本题为因果推理

选题方式:答案选项需断掉因果间的关系。

选项分析:

A选项:没有竞争对手提供明显好于NorthAir的椅子和服务。不管有没有人提供的服务更好,这都不影响NorthAir选择利用这样的服务来提升收益。

B选项:在很多航段上,NorthAir都是唯一的飞行者。本选项和NorthAir通过提升服务来提高收益无关。

C选项:鉴于价格比较低,还是有一些经济舱旅客满意NorthAir的服务的。有些人满意,不代表不能通过提升服务来增加收入。

D选项:很少有人会因为座位太小和服务不好而不乘坐
NorthAir的班机。本选项和推理无关。

E选项:Correct. 如果经济舱的座位变得可以接受了,那么付钱坐商务舱的旅客的数量就会下降。
本选项显然断掉了因果间的关系,即,这个手段反而可能会下降利润,因为虽然经济舱的利润上升了, 但商务舱方面的利润就下降了。

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