Gold is the background color on the label of many of the wines produced by Danville Winery.

When the bottles are viewed side by side, Danville Winery's bottle is perceptibly taller than Mourdet Winery's.

Danville Winery, unlike Mourdet Winery, displays its wine's label prominently in advertisements.

It is common for occasional purchasers to buy a bottle of wine on the basis of a general impression of the most obvious feature of the bottle.

Many popular wines are sold in bottles of a standard design.