Mourdet Winery: Danville Winery's new wine was introduced to compete with our most popular wine, which is sold in a distinctive tall, black bottle. Danville uses a similar bottle. Thus, it is likely that many customers intending to buy our wine will mistakenly buy theirs instead.
Danville Winery: Not so. The two bottles can be readily distinguished: the label on ours, but not on theirs, is gold colored.
Which of the following, if true, most undermines Danville Winery's response?
Gold is the background color on the label of many of the wines produced by Danville Winery.
When the bottles are viewed side by side, Danville Winery's bottle is perceptibly taller than Mourdet Winery's.
Danville Winery, unlike Mourdet Winery, displays its wine's label prominently in advertisements.
It is common for occasional purchasers to buy a bottle of wine on the basis of a general impression of the most obvious feature of the bottle.
Many popular wines are sold in bottles of a standard design.
情景:MW认为DW在其新葡萄酒上使用了的类似MW最畅销的葡萄酒的酒瓶(独特的高、黑色酒瓶),因此很可能误导那些本来想买MW葡萄酒的人。而DW认为这两个酒瓶能被明显区分开来:因为DW葡萄酒的标签是金色的。
推理:问undermine DW的观点,推荐答案应该是反驳仅仅标签颜色无法消除这种误导。
选项A:DW生产的很多酒标签的背景都是金色。反而说明金色标签具有识别度,属于加强了DW的观点,错误。
选项B:当瓶子挨在一起时,DW的瓶子明显比MW更高,错误。
选项C:DW经常在广告中展示自己酒的标签,和A一样,错误。
选项D:对偶尔买酒的消费者来说,基于最显著特征瓶子的印象买酒是普遍的,意思就是酒瓶最显著特征应该是高、黑色的,基于这个特征两种酒具有混淆性,标签并不属于酒瓶的最明显特点。正确。
选项E:很多热门酒都是以标准设计的瓶子出售的,无关,错误。
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