Many consumers are unlikely to try new brands of products unless offered an inducement to do so.

The consumers whose purchases are strongly influenced by cents-off coupons tend not to become loyal customers of any particular brand.

Many grocery stores attract customers by doubling the face value of manufacturer's coupons.

Typically less than one-third of the coupons issued by a manufacturer are redeemed by consumers.

A marketing campaign that uses cents-off coupons is most effective when combined with a television advertising campaign.