Sales of telephones have increased dramatically over the last year. In order to take advantage of this increase, Mammoth Industries plans to expand production of its own model of telephone, while continuing its already very extensive advertising of this product.
Which of the following, if true, provides most support for the view that Mammoth Industries cannot increase its sales of telephones by adopting the plan outlined above?
Although it sells all of the telephones that it produces, Mammoth Industries' share of all telephone sales has declined over the last year.
Mammoth Industries' average inventory of telephones awaiting shipment to retailers has declined slightly over the last year.
Advertising has made the brand name of Mammoth Industries' telephones widely known, but few consumers know that Mammoth Industries owns this brand.
Mammoth Industries' telephone is one of three brands of telephone that have together accounted for the bulk of the last year's increase in sales.
Despite a slight decline in the retail price, sales of Mammoth Industries' telephones have fallen in the last year.
方案
MI扩大生产,继续广告宣传→提高电话销量
削弱,不可行
A、MI卖出了所有它生产的电话,市场份额却有所下降(不能说明扩大生产、继续宣传无法扩张市场份额)
B、去年MI的一种库存下降,无关
C、广告让MI的电话出名,但少有顾客知道这种电话是MI家的(知不知道它的厂家,都不影响顾客买)无关
D、MI是去年销量增加的三者之一,无关,甚至增强
E、虽然价格下降,去年MI电话的销量也下降了(说明MI不受消费者青睐了,继续扩大市场很可能赔本),CORRECT
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