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题库 / Prep2007E1-CR-65
Sales of telephones have increased dramatically over the last year. In order to take advantage of this increase, Mammoth Industries plans to expand production of its own model of telephone, while continuing its already very extensive advertising of this product.
Which of the following, if true, provides most support for the view that Mammoth Industries cannot increase its sales of telephones by adopting the plan outlined above?
Although it sells all of the telephones that it produces, Mammoth Industries' share of all telephone sales has declined over the last year.
Mammoth Industries' average inventory of telephones awaiting shipment to retailers has declined slightly over the last year.
Advertising has made the brand name of Mammoth Industries' telephones widely known, but few consumers know that Mammoth Industries owns this brand.
Mammoth Industries' telephone is one of three brands of telephone that have together accounted for the bulk of the last year's increase in sales.
Despite a slight decline in the retail price, sales of Mammoth Industries' telephones have fallen in the last year.
题目说今年电话销量比去年好很多，于是M公司就打算一边继续打广告，一边扩大生产。
题目问的是削弱，说M公司的这种做法不会增加销售额。
关键点在能不能多挣钱。
市场行情很好，并不意味着每一家公司的产品都能卖出去。
A 市场份额降了，但是销量上去了，还是可以挣钱的。
B 库存比去年少。销售额跟库存没有关系。
C 消费者很少有人知道M公司拥有某一著名品牌。消费者知不知道某一牌子是属于M公司没有关系，只要他们买M家的产品就行。
D M家的电话是去年销量猛增的三大品牌之一。这个不能削弱。
E 去年M家降价销售额还降低了。说明M家的产品销量不好，降价都没人买。所以M家即便在市场行情比较好的情况下，打广告增产都没什么用。
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