With the new postage rates, a typical issue under the proposed plan would cost about one-third more to mail than a typical current issue would.

The majority of the magazine's subscribers are less concerned about a possible reduction in the quantity of the magazine's articles than about a possible loss of the current high quality of its articles.

Many of the magazine's long-time subscribers would continue their subscriptions even if the subscription price were increased.

Most of the advertisers that purchase advertising space in the magazine will continue to spend the same amount on advertising per issue as they have in the past.

Production costs for the magazine are expected to remain stable.