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题库 / Prep2007E2-CR-51
Because postage rates are rising, Home Decorator magazine plans to maximize its profits by reducing by one half the number of issues it publishes each year. The quality of articles, the number of articles published per year, and the subscription price will not change. Market research shows that neither subscribers nor advertisers will be lost if the magazine's plan is instituted.
Which of the following, if true, provides the strongest evidence that the magazine's profits are likely to decline if the plan is instituted?
With the new postage rates, a typical issue under the proposed plan would cost about one-third more to mail than a typical current issue would.
The majority of the magazine's subscribers are less concerned about a possible reduction in the quantity of the magazine's articles than about a possible loss of the current high quality of its articles.
Many of the magazine's long-time subscribers would continue their subscriptions even if the subscription price were increased.
Most of the advertisers that purchase advertising space in the magazine will continue to spend the same amount on advertising per issue as they have in the past.
Production costs for the magazine are expected to remain stable.
不明白a的问法。我理解的是，在新的邮费下，邮寄一本符合新计划的杂志的邮费比邮寄一本普通的杂志的邮费高1/3。那难道不是，涨价前邮寄一本要1块钱。涨价后，邮寄一本普通杂志要2块钱，但是邮寄一本新计划下的杂志要2（1+1/3）吗？涨价前邮寄两本，涨价后邮寄一本。那成本就由1*2变成了2（1＋1/3）＊1.这样成本不是上涨了吗
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