Paper&Print is a chain of British stores selling magazines, books, and stationery products. In Britain, magazines' retail prices are set by publishers, and the retailer's share of a magazine's retail price is 25 percent. Since Paper&Print's margin on books and stationery products is much higher, the chain's management plans to devote more of its stores' shelf space to books and stationery products and reduce the number of magazine titles that its stores carry.

Which of the following, if true, most strongly argues that the plan, if put into effect, will not increase Paper&Print's profits?


Recently magazine publishers, seeking to increase share in competitive sectors of the market, have been competitively cutting the retail prices of some of the largest circulation magazines.

In market research surveys, few consumers identify Paper&Print as a book or stationery store but many recognize and value the broad range of magazines it carries.

The publisher's share of a magazine's price is 50 percent, and the publisher also retains all of the magazine's advertising revenue.

Consumers who subscribe to a magazine generally pay less per issue than they would if they bought the magazine through a retail outlet such as Paper&Print.

Some of Paper&Print's locations are in small towns and represent the only retail outlet for books within the community.

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情景：Paper&Print连锁店卖杂志、书和文具。在英国，杂志出版商定零售价，零售商占据零售价的份额为25%。由于Paper&Print在书和文具上的利润更高，于是计划增加书和文具的占地空间，减少杂志的空间。

推理：由于本题给出了一个明确的方案，所以本题为典型的方案推理。
目标：为了增加利润
方案：增加书和文具的占地空间，减少杂志的空间

选题方式：方案推理有三个评估方向，简而言之，即，答案选项一定和方案的内容相关。


选项分析：

A选项：最近，一些杂志出版商，由于要加强竞争力，所以对一些畅销的杂志进行的减价。本选项和方案无关。

B选项：Correct. 市场调查显示，顾客很少把Paper&Print作为书或文具店，而会作为一个卖杂志的店。如果本选项成立，则减少杂志的空间也不会让顾客更多的买书或者文具，进而也不会增加利润。属于CQ1：方案的可行性问题。

C选项：出版商的杂志份额为50%，且保留所有的广告收入。出版商的收入和本题涉及的方案完全无关。

D选项：订阅杂志客户在平均每本杂志的价格上要比在类似于Paper&Print这样的零售商店买一本杂志更便宜。本选项讨论的是顾客的成本问题，和Paper&Print店的利润以及方案均无关。

E选项：某些Paper&Print的地理位置在小城镇并且看起来仅仅是在社区里面的零售书的窗口。本选项可以在一定程度上削弱方案，因为，如果某些Paper&Print店根本就没有安放别的文具等地点的话，那么方案是明显没法操作的。但是，由于本选项仅仅说了某些店，并没有说所有的Paper&Print店都是这样，所以本选项的削弱力度较差。

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