Fashion company executive: The number of competing brands of clothing is increasing much more quickly than is consumer demand for new clothing. As a result, it is becoming ever more for our clothing company to keep consumers focused on our products. To increase our sales, therefore, our company plans to introduce innovative, eye-catching lines of clothing much more frequently.
To evaluate whether the plan described by the executive would be likely to achieve its goal, it would be most useful to know which of the following?
Whether other, competing clothing companies will more frequently introduce newlines of clothing
To what extent consumers' attention tends to be focused on innovative, eye-catching products in other industries
Why the number of competing brands of clothing is increasing more quickly than consumer demand for new clothing
How much more likely most consumers are to buy innovative, eye-catching lines of clothing than they are to buy conventional, familiar clothing
Whether the executive's company is currently selling any innovative and eye-catching fines of clothing
这道题纠结了三分钟,虽然最后做对了,在A和D之间犹豫,但是当时貌似是自己自动脑补了A是同样生产eyecarching的衣服
吸引眼球的衣服是销售方自己觉得会吸引客户的因素,a选项对应的是另外一家公司也觉得这个会吸引客户,但是两者都没有触及核心问题,就是客户是不是真的喜欢吸引眼球的衣服,d选项就提出了这个质疑,到底这个吸引眼球的衣服和常规的衣服比会不会吸引客户?
🐎
吸引眼球的衣服是销售方自己觉得会吸引客户的因素,因此,核心是客户是不是真的喜欢吸引眼球的衣服,是否真的会转化为购买。
d选项就提出了这个质疑,到底这个吸引眼球的衣服和常规的衣服比会不会吸引客户?
background: 服装制造商之间的竞争激烈
Goal:为了增加销量。 Plan: 更频繁的推出新颖的服装. 问evaluate
choice a, 是否竞争对手会更加频繁的推出新产品线的衣服。 incorrect,新产品的衣服可能是conventional,也可能是eye-catching
choice d,大多数客户比起常规衣服有多大可能去购买新款衣服,correct
结论:上吸引眼球的衣服能增加销售。gap是顾客喜欢买吸引眼球的衣服。
A选项newline和eye-catching line不一定相同;顾客不一定喜欢买这种类型的衣服。
D若肯定,顾客更愿意买新衣服,销量就能增加。
a竞争对手卖更多,不代表竞争对手能increase sales,也不代表你能,核心是increase sales
To what extent consumers' attention tends to be focused on innovative, eye-catching products 【in other industries】
【in other industries】错误
A都没涉及这个方案啊 问的是这个方案(怪衣服)能不能达成效果 跑去说别人怎么样就有点···· - -
方案推理。D属于CQ1:方案可行性问题。
A乍一看也是可行性问题,但实际上与方案无关。因为方案是要引入innovative,eye-catching lines of clothing,A选项只说了newlines of clothing ,可能是innovative,eye-catching的,也可能是传统风格的,如果是后者,就对方案无影响。如果明确说是前者,就也形成了CQ1.
解答了我对A的困惑,thanks
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Evaluation 的 题找答案是 是否能削弱或加强的。
D 选项对是因为给出了一个理由 如果是削弱的话: consumer buy conventional, familiar clothing
如果加强的话 consumer 不 buy conventional, familiar clothing , 给consumer buy innovative, eye-catching lines of clothing 减少一个可削弱的方向。
看毕老师 视频学来的哈哈哈
请问A为什么不对啊,其他公司比本公司更频繁地引入新产品,不就使得本公司没有竞争优势,无法increase sales了吗 方案可行性
我也选A了,后来看了一下,A只说了其他竞争公司发布新的产品线,但没说这个新产品线是innovative的还是conventional的,我们无法判断对本公司是否有竞争威胁。还是D更好。
之前有个题因果推理是杂志销量减少,为啥?最后那个选项是:要看行业是否整体减少。还有一个是方案推理是征收拥堵费,最后正确选项是:其他城市都成功了。
到这里 A 又不对了,看别人成功的案例,真的是有时候对有时候不对。凌乱~
啊啊啊,我一开始也是!
后来想了一下,别人成功的案例可以加强我的方案的可成功性
但是我的方案能否成功和别人的案例是否成功没有直接关系
方案的目的是为了增加销量,不管别的品牌怎么做,关键是我们的方案好不好使,即使别的品牌也频繁这样做,但我们这样做到底能不能增加销量,是未知的,所以A不对
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key: To increase our sales, therefore, our company plans to introduce innovative, eye-catching lines of clothing much more frequently.
B说的是other industry!
错误选项都是典型的无关选项
方案推理。对啦。
选成B 了,但是B说的是other industry,所以错了