Fashion company executive: The number of competing brands of clothing is increasing much more quickly than is consumer demand for new clothing. As a result, it is becoming ever more for our clothing company to keep consumers focused on our products. To increase our sales, therefore, our company plans to introduce innovative, eye-catching lines of clothing much more frequently.

To evaluate whether the plan described by the executive would be likely to achieve its goal, it would be most useful to know which of the following?


Whether other, competing clothing companies will more frequently introduce newlines of clothing

To what extent consumers' attention tends to be focused on innovative, eye-catching products in other industries

Why the number of competing brands of clothing is increasing more quickly than consumer demand for new clothing

How much more likely most consumers are to buy innovative, eye-catching lines of clothing than they are to buy conventional, familiar clothing

Whether the executive's company is currently selling any innovative and eye-catching fines of clothing

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Prep2012-CR

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