Manufacturers of mechanical pencils make most of their profit on pencil leads rather than on the pencils themselves. The Write Company, which cannot sell its leads as cheaply as other manufacturers can, plans to alter the design of its mechanical pencil so that it will accept only a newly designed Write Company lead, which will be sold at the same price as the Write Company's current lead.
Which of the following, if true, most strongly supports the Write Company's projection that its plan will lead to an increase in its sales of pencil leads?
First-time buyers of mechanical pencils tend to buy the least expensive mechanical pencils available.
Annual sales of mechanical pencils are expected to triple over the next five years.
Write Company executive is studying ways to reduce the cost of manufacturing pencil leads.
A rival manufacturer recently announced similar plans to introduce a mechanical pencil that would accept only the leads produced by that manufacturer.
In extensive test marketing, mechanical-pencil users found the new Write Company pencil markedly superior to other mechanical pencils they had used.
cr
选错了d,理解错了d的意思
rival竞争者,最后的“by that manufacturer”理解成了题干中的manufacture ==!竞争者怎么可能给你送钱呢?。。。
排除法选e
B: 是annual sales of mechanical pencils will triple;不是annual sales of Write Company's mechanical pencils will triple晕
由于W公司的铅笔芯卖得比较贵没法降价
Plan:改变W的铅笔设计让只能接受W的铅笔芯,并且W铅笔卖得和别家一样的价格。Goal:增加W的铅笔芯销量。问support
choice c, W公司正在研究降低铅笔芯成本的方法。irrelevant
choice e, 市场调查发现用户觉得W的铅笔优于其它品牌的铅笔。correct
Manhattan forum explanation"
a) doesn't say whether Write Company has the cheapest pencils
b) doesn't suggest Write Company will get a share of the increase in mechanical pencils (why would someone buy a pencil with weird lead)
c) the best laid plans of mice and executives...
d) other people are doing it doesn't mean it will be successful
e) we have the best pencils, if people buy the best pencils, they'll be stuck having to buy the leads that go along with them
方案推理:目的是lead to an increase in its sales of pencil leads;方案是生产排他性的铅笔
要紧扣方案来答题。
方案
目标:increase in its sales of pencil leads
方案:设计一款pencil,accept only a newly designed Write Company lead
答案需要涉及方案
方案:设计特别的lead
目标:增大利润
方案推理
方案