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题库 / Prep2012-CR-26
Drug manufacturer: Television audiences are sure to realize that the "physician" recommending our brand of cough syrup in our advertisement is actually an actor playing a role. Hence they will not place undue trust in the advice given by this actor. Therefore, networks should relax their guidelines to permit our company to broadcast this advertisement.
Television executive: If the audience can tell that the actor is not a physician, then your advertisement need not have a physician figure recommending your product.
Which of the following is an argumentative strategy used by the television executive in response to the drug manufacturer?
Indicating that the reason the drug manufacturer offers for relaxing the guidelines conflicts with the manufacturer's presumed motive for presenting the image of a physician in the advertisement
Asserting that the drug manufacturer's expressed desire to broadcast the advertisement is motivated by self- interest rather than by genuine interest in the good of the audience
Invoking subjective opinions concerning audience reaction to television advertisements as if those opinions constituted objective evidence
Pointing out that the goals of the drug manufacturer's company differ from those of television networks
Questioning the ability of the drug manufacturer to make any sweeping generalization about what the many different members of the audience may think
哎。。这道题需要脑补的内容真多。GMAC考这个题真的合适吗。。。脑补背景：制药厂的某则广告被广电总局禁止在网络播放了，制药商于是尝试让广电总局改变主意，然后来了这么一番对话：
制药商： 电视机前的观众们肯定知道广告里推荐我们产品的医生是演员假扮的啦，所以不会过分相信演员在广告里说的东西（潜台词：广告不会误导观众。）您就让我们播吧。
广电总局：如果观众真的像你所说的那样，能一眼看出来是演员假扮的，那你干嘛需要放个医生到广告里。
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