Indicating that the reason the drug manufacturer offers for relaxing the guidelines conflicts with the manufacturer's presumed motive for presenting the image of a physician in the advertisement

Asserting that the drug manufacturer's expressed desire to broadcast the advertisement is motivated by self- interest rather than by genuine interest in the good of the audience

Invoking subjective opinions concerning audience reaction to television advertisements as if those opinions constituted objective evidence

Pointing out that the goals of the drug manufacturer's company differ from those of television networks

Questioning the ability of the drug manufacturer to make any sweeping generalization about what the many different members of the audience may think