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题库 / Prep2012-CR-26
Drug manufacturer: Television audiences are sure to realize that the "physician" recommending our brand of cough syrup in our advertisement is actually an actor playing a role. Hence they will not place undue trust in the advice given by this actor. Therefore, networks should relax their guidelines to permit our company to broadcast this advertisement.
Television executive: If the audience can tell that the actor is not a physician, then your advertisement need not have a physician figure recommending your product.
Which of the following is an argumentative strategy used by the television executive in response to the drug manufacturer?
Indicating that the reason the drug manufacturer offers for relaxing the guidelines conflicts with the manufacturer's presumed motive for presenting the image of a physician in the advertisement
Asserting that the drug manufacturer's expressed desire to broadcast the advertisement is motivated by self- interest rather than by genuine interest in the good of the audience
Invoking subjective opinions concerning audience reaction to television advertisements as if those opinions constituted objective evidence
Pointing out that the goals of the drug manufacturer's company differ from those of television networks
Questioning the ability of the drug manufacturer to make any sweeping generalization about what the many different members of the audience may think
(A)（√）
药商要求放松管制的原因 ←矛盾→把医生形象放进广告的动机；
放松管制的原因the reason the drug manufacturer offers for relaxing the guidelines：厂商认为观众可辨认出医生是演员，
而医生形象放入广告的动机 presumed motive for presenting the image of a physician in the advertisement：希望医生形象能说服观众买药，
显然是矛盾的－观众始终会认为医生是演员（多此一举）
(B) 确定药商希望播放广告是出于自身利益而非关心观众利益；无关比较，排
(C)用主观的观点关注观众对广告的反应，好像这些观点是客观的证据；（×）∵这些观点不是客观的证据－是厂商自己想的
(D)支持药商和电视网的目标不同；谈目标，无关，排
(E)质疑药商的能力；谈能力，无关排
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