扫描二维码，直接登录
题库 / Prep2012-RC-19
Customer loyalty programs are attempts to bond customers to a company and its products and services by offering incentives— such as airline frequent flyer programs or special credit cards with valuable benefits—to loyal customers. In support of loyalty programs, companies often invoke the "80/20" principle, which states that about 80 percent of revenue typically comes from only about 20 percent of customers. However, this profitable 20 percent are not necessarily loyal buyers, especially in the sense of exclusive loyalty. Studies have demonstrated that only about 10 percent of buyers for many types of frequently purchased consumer goods are 100 percent loyal to a particular brand over a one-year period. Moreover, 100-percent-loyal buyers tend to be light buyers of the product or service. "Divided loyalty" better describes actual consumer behavior, since customers typically vary the brands they buy. The reasons for this behavior are fairly straightforward: people buy different brands for different occasions or for variety, or a brand may be the only one in stock or may offer better value because of a special deal. Most buyers who change brands are not lost forever; usually, they are heavy consumers who simply prefer to buy a number of brands. Such multiband loyalty means that one company's most profitable customers will probably be its competitors' most profitable customers as well.
Still, advocates of loyalty programs contend that such programs are beneficial because the costs of serving highly loyal customers are lower, and because such loyal customers are less price sensitive than other customers. It is true that when there are start-up costs, such as credit checks, involved in serving a new customer, the costs exceed those of serving a repeat customer. However, it is not at all clear why the costs of serving a highly loyal customer should in principle be different from those of serving any other type of repeat customer. The key variables driving cost are size and type of order, special versus standard order, and so on, not high-loyalty versus divided-loyalty customers. As for price sensitivity, highly loyal customers may in fact come to expect a price discount as a reward for their loyalty.
The passage suggests that companies that invoke the "80/20" principle in support of customer loyalty programs believe which of the following
A well-designed customer loyalty program can increase the number of a company's loyal customers by as much as 80 percent.
About 20 percent of any given company's most profitable customers are likely to be its competitors' most profitable customers as well.
It is unreasonable to expect more than 20 percent of customers to be 100 percent loyal to any particular brand of product.
Even "loyal" customers cannot reasonably be expected to stick to one particular brand of product more than 80 percent of the time.
A relatively small number of loyal customers is responsible for about 80 percent of a company's profits.
此讲解的内容由AI生成，还未经人工审阅，仅供参考。
答案：E. A relatively small number of loyal customers is responsible for about 80 percent of a company s profits
解释：文章的第一句话是：“客户忠诚度计划是通过向忠诚的客户提供航空公司常客项目或者有益的优惠卡等激励，来把客户与一家公司及其产品和服务联系在一起的尝试。”支持客户忠诚度计划的公司，通常会使用80-20原则，即大约80％的收入来自于仅约20％的客户。因此，选择E选项是正确的，因为它提到由忠实客户负责的大约80％的公司收入。
B错在 about 20% of ………………profitable customers are likely to be
意思是最赚钱的客户里的20% 相当于 20%中的20% 就是5%了
并没有说哈朋友
这个解释很强！！！
登录 或 注册 后可以参加讨论
80/20" principle, which states that about 80 percent of revenue typically comes from only about 20 percent of customers
"80/20" principle, which states that about 80 percent of revenue typically comes from only about 20 percent of customers.
错选d，80 percent of the time.原文没有题，不要脑补，这种几乎一定错
我感觉B和E的区别是，E是一定对，B是suspect，如果没有E这样的一定对的选项，B也未尝不可选
题干少了个单词， believe which of the following
C：“It is unreasonable to expect more than 20 percent of customers to be 100 percent loyal to any particular brand of product.” 要求20%以上忠诚客户是不合理的。文章对合理不合理没有探讨。
D：“Even "loyal" customers cannot reasonably be expected to stick to one particular brand of product more than 80 percent of the time.“ 前对后错，80%的时间原文没有提。原文中，80%是利润，20%是客户比例。
tricky。考验对概念的理解应用和对细节的把握。
错选了B：“About 20 percent of any given company's most profitable customers are likely to be its competitors' most profitable customers as well.” 翻译过来是某公司忠诚客户中的20%可能是竞争对书的忠实客户。不符合文意。所以要特别注意这种句子的理解
这道题的问法是不是有些问题 - The passage suggests that companies that invoke the "80/20" principle in support of customer loyalty programs 【?】 which of the following - 这里是不是少了什么词？
"80/20" principle, which states that about 80 percent of revenue typically comes from only about 20 percent of customers.
老师，这个问题的语法有些奇怪：company后边的 “that invoke the "80/20" principle in support of customer loyalty programs” 应该是company的英语从句吧，但是把这个定语从句拿掉之后句子主要成分变成了 "The passage suggests that companies...which of the following" 似乎说不通啊？