The author of the passage mentions business journals (see highlighted text) primarily in order to

The author of the passage suggests that which of the following is most likely to be true of a customer who is exclusively loyal to a particular brand of product?

The second paragraph functions primarily to

The passage suggests that companies that invoke the "80/20" principle in support of customer loyalty programs believe which of the following

According to the passage, advocates of customer loyalty programs claim which of the following about highly loyal customers?

The passage mentions each of the following as a potential reason for customers' divided loyalty EXCEPT

The primary purpose of the passage is to

In the last paragraph, the author is primarily concerned with

With which of the following statements regarding the differing interpretations of Nightingale's importance would the author most

The passage suggests which of the following about Nightingale's relationship with the British public of her day?