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题库 / OG2016-CR-123
One way to judge the performance of a company is to compare it with other companies. This technique, commonly called "benchmarking," permits the manager of a company to discover better industrial practices and can provide a justification for the adoption of good practices.
Any of the following, if true, is a valid reason for benchmarking the performance of a company against companies with which it is not in competition rather than against competitors EXCEPT:
Comparisons with competitors are most likely to focus on practices that the manager making the comparisons already employs.
Getting "inside" information about the unique practices of competitors is particularly difficult.
Since companies that compete with each other are likely to have comparable levels of efficiency, only benchmarking against noncompetitors is likely to reveal practices that would aid in beating competitors.
Managers are generally more receptive to new ideas that they find outside their own industry.
Much of the success of good companies is due to their adoption of practices that take advantage of the special circumstances of their products or markets.
题：判断一个公司业绩表现的方法是拿它跟其他公司作比较（由问题可知此处的用来作比较的公司包括非竞争对手和竞争对手），这个一般被称作“确定基准点”的方法，一方面允许公司的管理者去发现更好的行业措施，另一方面为所采取的好的措施提供正当理由。
问：以下除了哪个外，都是依靠与非竞争对手作比较，不是依靠与竞争对手作比较来确定一家公司表现基准点的有效支持？
A 与竞争对手作比较更关注管理者已经采取了的措施（因为与竞争对手比较的都是已经采取了的措施，所以要与非竞争对手作比较，才能发现更好的措施并为好的措施提供正当理由）
B 很难拿到竞争对手独特措施的内幕信息（暗指从非竞争对手拿信息会容易些）
C 因为彼此竞争的公司效能水平都差不多，所以只有依靠与非竞争对手作比较确定的基准点更能揭示未来能帮助战胜竞争对手的措施（与非竞争对手）
D 管理者一般更易于接受行业外的新观点（行业外即指明是非竞争对手）
E 大多数好公司的成功是因为他们采用了利于他们产品或市场特殊环境的措施（此处确定公司的好坏的基准点是特殊环境所采取的措施，并不涉及非竞争公司）
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