Recently magazine publishers, seeking to increase share in competitive sectors of the market, have been competitively cutting the retail prices of some of the largest circulation magazines.

In market research surveys, few consumers identify Paper&Print as a book or stationery store but many recognize and value the broad range of magazines it carries.

The publisher's share of a magazine's price is 50 percent, and the publisher also retains all of the magazine's advertising revenue.

Consumers who subscribe to a magazine generally pay less per issue than they would if they bought the magazine through a retail outlet such as Paper&Print.

Some of Paper&Print's locations are in small towns and represent the only retail outlet for books within the community.