Sales of telephones have increased dramatically over the last year. In order to take advantage of this increase, Mammoth Industries plans to expand production of its own model of telephone, while continuing its already very extensive advertising of this product.
Which of the following, if true, provides most support for the view that Mammoth Industries cannot increase its sales of telephones by adopting the plan outlined above?
Although it sells all of the telephones that it produces, Mammoth Industries' share of all telephone sales has declined over the last year.
Mammoth Industries' average inventory of telephones awaiting shipment to retailers has declined slightly over the last year.
Advertising has made the brand name of Mammoth Industries' telephones widely known, but few consumers know that Mammoth Industries owns this brand.
Mammoth Industries' telephone is one of three brands of telephone that have together accounted for the bulk of the last year's increase in sales.
Despite a slight decline in the retail price, sales of Mammoth Industries' telephones have fallen in the last year.
So one way to attack the final statement in the passage is to state that the generalization does not apply to a specific situation - MI's situation.
increase是普遍的,不适用于M个例。所以削弱就是说M是decrease
A中的share 说的是M公司在手机行业里的销售额比重减少了,但是不代表着销量或者利润变少了,因为有可能有更多的竞争者进入市场,所以M的占比就少了。而E直接说的是,尽管去年降价了,但是销量还是下降了,所以今年还持续去年的广告宣传也还是无济于事的。。
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去年虽然大环境sales增加了,但你家的在下降耶!持续去年的广告真的有用吗···
①telephone整体的sales去年大幅上升(注意:此处说的是telephone这种产品的总体情况,包括很多牌子的telephone)
②M公司趁telephone的这个整体优势,打算扩大它的手机模型生产,同时进一步扩大(已经很extensive)的广告宣传
undermine:E.尽管去年M公司的telephone价格有所下降,但是销量依然下降了(默认,价格下降应该带来的是销量的上升)
此时盲目的扩大生产应该是没有用的
要区分开总体电话销量和M自身销量的变化,虽然总体销量上升,但是M自身的销量去年是下降了的,则今年有可能继续下降,不能增加销量
直接默认了电话销量是m的
E 无疑正确。cq1,方案可行性。去年广告漫天依然销量下降,今年再扩大生产岂不是自讨苦吃..赶快做市场调研然后找新的核心竞争点才是王道。
题目中那么大的cannot怎么会被我忽略..
方案:expand production of its own model of telephone & continue advertising of this product
目的:increase its sales of telephones
方案推理一共有三个评估方向:
CQ1:方案的可行性问题
CQ2:方案的可操作性问题
CQ3:方案的否定性副作用
E选项为CQ1,方案的实行并不能达到目的。
E说尽管价格下降,但销量还是下降了--支持了这个plan无法增加销量的说法。
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方案推理,冲突目标。登录 或 注册 后可以参加讨论
1.文中整个市场销量上升
E:M自己销量下降,和市场销量无关,所以再扩展也难上升。
你的分析才是对的啊 我是题目没看清 题目是说整个市场销量上升,不是MI上升。我逻辑题都是题目没看懂做错,真可怕。登录 或 注册 后可以参加讨论