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题库 / Prep2007E1-CR-65
Sales of telephones have increased dramatically over the last year. In order to take advantage of this increase, Mammoth Industries plans to expand production of its own model of telephone, while continuing its already very extensive advertising of this product.
Which of the following, if true, provides most support for the view that Mammoth Industries cannot increase its sales of telephones by adopting the plan outlined above?
Although it sells all of the telephones that it produces, Mammoth Industries' share of all telephone sales has declined over the last year.
Mammoth Industries' average inventory of telephones awaiting shipment to retailers has declined slightly over the last year.
Advertising has made the brand name of Mammoth Industries' telephones widely known, but few consumers know that Mammoth Industries owns this brand.
Mammoth Industries' telephone is one of three brands of telephone that have together accounted for the bulk of the last year's increase in sales.
Despite a slight decline in the retail price, sales of Mammoth Industries' telephones have fallen in the last year.
decline of price ====> rise of demand 是基本assumption
如果price decline了，sales也没上升，那么说明demand已经达到饱和，此时再advertising和增大产量也没法提高sales了
The assumptions for this question are:
- There will be demand for the extra production
- The extensive advertising will have a bigger effect
- The extensive advertising does not have any downsides if used for long term
Answer choice E talks about the demand:
- When prices go down the demand fo up
- since the prices went down and the demand went further down, this weaken th assumption that there will be demand for the extra production.
This question is trying to state a "general" situation - "Sales of telephones have increased dramatically over the last year".
So one way to attack the final statement in the passage is to state that the generalization does not apply to a specific situation - MI's situation.
After you finish hundreds of OG questions, you will find or feel the patterns.
This question is trying to state a "general" situation - "Sales of telephones have increased dramatically over the last year".
So one way to attack the final statement in the passage is to state that the generalization does not apply to a specific situation - MI's situation.
还有一个这个点也是能换着理解下。。。
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A市场占有率下降不等于销量下降
E则说明了就算整体的market走势是好的，在这种情况下销量都在下降，expand production就是没有意义的