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题库 / GMATLA-RC-22
Extensive research has shown that the effects of short-term price promotions on sales are themselves short-term. Companies' hopes that promotions might have a positive aftereffect have not been borne out for reasons that researchers have been able to identify. A price promotion entices only a brand's long-term or "loyal" customers; people seldom buy an unfamiliar brand merely because the price is reduced. They simply avoid paying more than they have to when one of their customary brands is temporarily available at a reduced price. A price promotion does not increase the number of long-term customers of a brand, as it attracts virtually no new customers in the first place. Nor do price promotions have lingering aftereffects for a brand, even negative ones such as damage to a brand's reputation or erosion of customer loyalty, as is often feared.
So why do companies spend so much on price promotions? Clearly price promotions are generally run at a loss, otherwise there would be more of them. And the bigger the increase in sales at promotion prices, the bigger the loss. While short-term price promotions can have legitimate uses, such as reducing excess inventory, it is the recognizable increase in sales that is their main attraction to management, which is therefore reluctant to abandon this strategy despite its effect on the bottom line.
The passage suggests that evidence for price promotions' "effect on the bottom line" (see highlighted text) is provided by
the lack of lingering aftereffects from price promotions
the frequency with which price promotions occur
price promotions' inability to attract new customers
price promotions' recognizable effect on sales
the legitimate uses to which management can put price promotions
此讲解的内容由AI生成，还未经人工审阅，仅供参考。
正确答案是 D：Price promotions recognizable effect on sales。
这是因为文章中指出，价格促销对销售量的影响是比较明显的，尽管价格促销本身并不会在长期内产生积极的效果，但它仍然吸引了许多短期客户。由此可以看出，价格促销是有明显影响的，因此D选项是正确选项。
所以 没有经常举办这个活动的原因是因为run at a loss即亏本，没有利润
问题问价格促销对于利润的影响（即没有利润）的证据是什么，就是因为没有经常举办这个活动呀，没有经常举办这个活动就是它亏本的证据
说的好，太强了
我都定位到了,也理解这个意思,就是没反应过来more of them=frequency登录 或 注册 后可以参加讨论
再教你一个单词 top line 指利润表第一行，也就是收入的意思。
那你好像学了假会计哈哈哈登录 或 注册 后可以参加讨论
【转载】原文：Clearly price promotions are generally run at a loss, otherwise there would be more of them.
所以 没有经常举办这个活动的原因是因为run at a loss即亏本，没有利润
问题问价格促销对于利润的影响（即没有利润）的证据是什么，就是因为没有经常举办这个活动呀，没有经常举办这个活动就是它亏本的证据
原文：Clearly price promotions are generally run at a loss, otherwise there would be more of them.
所以 没有经常举办这个活动的原因是因为run at a loss即亏本，没有利润
问题问价格促销对于利润的影响（即没有利润）的证据是什么，就是因为没有经常举办这个活动呀，没有经常举办这个活动就是它亏本的证据
the top line 收入
原文提出的是：尽管ta对净利润有影响
这个影响是负面的影响（run at loss）
整句话的意思是：这些人会选择多搞价格营销，因为ta能很好的体现销量的增长，尽管ta不利于净利润的增加
选项中对应不利于净利润增加的是B
这里指的是对profit的影响，AC和利润之间没有关系，因此选B
原文：Clearly price promotions are generally run at a loss, otherwise there would be more of them.
所以 没有经常举办这个活动的原因是因为run at a loss即亏本，没有利润
问题问价格促销对于利润的影响（即没有利润）的证据是什么，就是因为没有经常举办这个活动呀，没有经常举办这个活动就是它亏本的证据；
综上，AC选项与利润无关，DE选项应该是对于利润有正面影响的，因此对利润会存在负面影响的选项为B
2.其他选项只是单方面的阐述，并不能说“成本大于收入”从而导致利润受到影响
evidence for price promotions' "effect on the bottom line" ：价格促销影响bottom line的证据：如果不是occur in loss, 价格促销会更多
bottom line 亏本
问题问价格促销影响净利润（即没有利润）的证据是什么
原文：Clearly price promotions are generally run at a loss, otherwise there would be more of them.
所以没有经常举办这个活动就是它影响净利润的证据
bottom line：利润表最后一行，即“利润”
作者通过什么证据来证明对利润有影响？答案是B